Why pictures are better than words

While at first glance the difference between the old and new not be that apparent, key pieces of data have been made larger, bolder, and easier to understand. Part of the obesity epidemic in this country is due to people eating too much and not being active enough. The new Nutrition Facts label highlights not only the number of calories in a serving, but how many servings are in a container.

For containers that in all likelihood would be consumed in one serving, the new labels show how many total calories are in a package. This might discourage some people from finishing, say, a whole bag of potato chip with their zero calorie diet cola. Foldout graphics to display pertinent facts about DeLaSalle Center.

When using infographics, brands can visualize abstract ideas and concepts in a way that will resonate with viewers, helping them better understand the information. However, it is important to not pack too much information into one graphic … too much data creates clutter and confusion. After the task, the researchers provided an unidentified beverage really some lemon-lime Kool-Aid mixed with water and sugar and allowed the participants to drink as much as they liked.

The second compared the effect of emotive words with images of emotionally charged objects, such as a gun or a cute dog. As in previous studies, participants drank more after seeing happy faces than after seeing angry faces. Participants also drank more after seeing positive objects than after seeing negative objects.

In contrast, positive words did not increase consumption. Surprisingly, nearly invisible images — shown for only 10 milliseconds — had the same effect as clearly noticeable images shown for milliseconds. Why are images more powerful than words? Further research is needed to figure that out. Perhaps they work through an older more immediately reactive brain system, while words, which can be nuanced and ambiguous, might require more thought before they are able to affect us.

So, they say the pen is mightier than the sword, but could that mean that pictures are more powerful still? Actually the right balance of both is probably the winning combination…. Latest News. General news. This can easily be explained with the picture Which one did you understand more quickly?

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