Who owns earnest sewn
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Read Watch Shop Subscribe Racked. Filed under: Discontinued. Skip navigation! Story from Fashion. Behind the Collection: Earnest Sewn Us. A simple pair of jeans is both the most unifying American fashion product and the most divisive. It used to be that everyone had just one favorite pair. But with the recent super-growth of the industry—catapulting myriad labels into the limelight—one pair just isn't enough. Scott took a break from promoting the new brand to talk with Refinery29 about his new retail venture in the Meatpacking District and how he plans to revolutionize jeans yet again with an ancient Japanese philosophy.
What drew you to denim in the first place? I was drawn to [it] because of its lifestyle qualities. I wore them everyday. I love the ruggedness, the casualness, and the workwear heritage. What was your motivation then, and why do you think high-end denim has become such a huge trend?
At the time I started Paper Denim I just wanted to do something different. With the rapid growth of the premium denim market, it's clearly apparent why there has been so much 'trend development' coming out of denim.
It's perhaps the hottest category in clothing, and it has very few barriers of entry, meaning, just about anyone can try to start a denim brand, and in most cases, retailers are willing to listen to newness. We are intelligent. We work hard and we stay humble. We believe we can fly. We reach. We apply. We are curious. We are mad, passionate, and extraordinary.
We look for the heroic. We are interesting and interested. We want to reinvent the stupid thing every time. We like new things,projects, plans, getting people together and doing something. We believe in trying. We see, we make, and we do. We are open-minded, generous, understanding, forgiving, and accepting.
We are the voice, the heart. We say yes.
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